Deciphering the business impact of big data analytics
The current world is powered entirely by big data. These data are generating from every step of an individual’s online activity, be it browsing the internet or the use of advanced connected devices, particularly IoT devices. This surge in data has given the rise of big data analytics. It is the complex process of analyzing big data to discover information such as concealed patterns, market trends, customer preferences, and others. This will substantially help organizations to make informed data-driven business decisions. As big data analytics enables businesses to harness their
…
The post Big Data Analytics: What It is and Why is So Important? appeared first on World Consulting Group.