Content marketing is hot. Like, melted iron red-hot. In a survey of more than 3400 marketers across the globe — including both B2B and B2C marketers — a whopping 70% said that they are actively investing in content marketing as a part of their overall marketing strategy. In the same report, 24% of marketers claimed that they plan on increasing their investment in content marketing in 2020, so it’s a no-brainer that all businesses would want to leverage it to their advantage. However, with so much content being produced and added to an already heavily saturated pile of content on …
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