You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is notoriously hard to track. Small things add up over time, and it’s fairly unrealistic to expect that one campaign will cement you in the Hall of Fame for brands in your industry. However, there is one thing that can nudge you closer to tons of brand recognition: an integrated marketing communications campaign. In this guide, we’ll share: What integrated marketing communications (IMC) is Why IMC is important A …
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