People say to “never judge a book by its cover,” but people will most certainly judge your website by its design. If you don’t have a clean, modern, and practical design, your audience will bounce from your site and visit a competitor’s instead.
Your website’s design sets the first impression, so you want to make it a good one. As a business-to-business (B2B) company, it’s even more critical — you’re appealing to multiple decision-makers, and making one bad impression can potentially derail a sale.
To set you on the right track, check out these seven B2B website design tips
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