Identifying and anticipating the unknown creates a competitive advantage when aligned with organizational change capability. Growing revenue amid uncertainty amplifies the need for organizations to make data-driven decisions. This past year every organization’s ability to respond to significant disruption was tested. A recent study on the economic impacts of COVID-19 found that small businesses were among the hardest hit. Over a third of the small businesses in the United States in the leisure and hospitality sector reported no financial transaction data between January to September 2020.
Organizational Change Resilience is “the ability to respond productively to significant
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