Quick question: what (if done right) isn’t supposed to catch someone’s attention in a piece of content? A great flow. If your article jumps from one idea to the next in a proper sequence, your readers won’t even notice that there is a structure to all of it — a structure that isn’t random, but something you carefully planned. This is because the readers are having a great, easy-to-follow reading experience. On the other hand, a piece of content with poor flow will stick out like a sore thumb. Your readers will instantly know that something is wrong. They’ll
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