Big data, moreover, digital data of any variety, is transforming the ways we live our lives. Those on the inside already understand the benefits of pooling masses of data from various online resources. Whether it’s used for generative vs. discriminative machine learning, security reports, or marketing, data plays an important role in today’s tech world. However, beyond the often-unseen cogs driving innovation, data is also being used by consumers. Today, the average person not only has access to more data but easier access to it.
Take, for example, a traveler. If you’re planning a vacation or even just
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