Online retailers can tell you that today’s e-commerce sector simply isn’t what it was ten or even five years ago. Data has become far more accessible than ever before, thus providing sellers with the potential to analyze and gain insights into their customers’ behavior, their products’ sellability, their business’ finances, and so on.
With the Coronavirus pandemic still impacting the economy, e-commerce sales have skyrocketed (+52.2% YoY compared to 2019) as more consumers are being forced to or choosing to shop online. That being the case, many online business owners have found themselves struggling to make sense of
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