What is Predictive Analytics and how it helps business?
Today, businesses leverage big data analytics to remain relevant in competitive and dynamic markets by enhancing their offerings via data insights. Companies are racing to adopt artificial intelligence practices to tap into data and extract information that can prove helpful for them. But before launching their product into the market or executing their AI strategy, leaders are employing predictive analytics to understand customer behavior, market and sales projections and many more. Together, with customer intelligence, AI, machine learning and other forms of data analytics, predictive analytics is slowly transforming
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