The importance of fostering a data-driven culture as part of the digital transformation effort can never be underestimated. Exploding quantities of data have the potential to fuel a new era of fact-based innovation in corporations, backing up new ideas with solid evidence. Buoyed by hopes of better satisfying customers, streamlining operations, and clarifying strategy, firms have amassed data, invested in technologies, and paid handsomely for analytical talents in the past decade. Building a data-driven culture is an often talked topic with very less actual implication.
The biggest obstacle in creating a data-based business is not technical, they are
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