It’s relatively easy to create great content when you are a one-person team. You know the type of content you want to write, your editorial tone, and have a clear sense of expectations. It gets harder to ensure that all content is up to the same high standards as your content team grows. A strong editorial process will ensure everyone on your team creates content to the same high standards. Established print publications have long recognized the importance of a strong editorial process. Newspapers have writers, junior editors, senior editors, and style guides to ensure the quality of their content. Your …
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