Customer Retention
Customer retention can certainly be a significant part of marketing. It is mainly through marketing actions that can enhance and increase customer retention by seeking to explore tools such as...
View ArticleMarketing and Customer Satisfaction
Marketing and customer satisfaction The concept of marketing and its potential impact on overall customer satisfaction is certainly a part of overall importance of business. In general terms, marketing...
View ArticleBrand and Branding
Brand or branding refers to a conscious or subconscious recognition of a particular product or services which is geared toward one objection; mainly differentiation among product and services. In it is...
View ArticleFive Levels Model
The Five level model refers to a set of necessary steps by end users that eventually leads to purchase of particular services and products. Those five steps include problem recognition, information...
View ArticleBranding Strategy
Branding strategy refers to particular set of pre planed road map to achieve a significant, suitable and memorable differentiation between a particular product and services in contrast to similar...
View ArticleBranding
Branding strategy and it potential benefits are certainly a vital part of overall customer acquisition and customer retention which eventually leads to overall profitability and viability of a give...
View ArticleIntegrated Marketing
Integrated Marketing Marketing as in any other business related action has to be a part of the organizational goals. Essentially the term integrated marketing refers to synchronization efforts that...
View ArticlePurchasing and purchasing decision making
Purchasing and purchasing decision making. Generally speaking, purchasing illustrates a rather delicate balance of determining needs, finding the proper solution as well as evaluating the internal and...
View ArticlePricing Strategy
Pricing Strategy Generally speaking, pricing strategy is the process of evaluation and the decision to price any given product or services in a manner that would allow the maximum quantity of sales....
View ArticleService Marketing and Product Marketing
The struggle between quality and marketing of tangible goods verses services has been a part of the marketing process. Though both are covered with the general umbrella of marketing, service marketing...
View ArticleEthics of Decision Making
The immense pressure of every day business and business practices certainly creates reasonable issues of ethical principals and practices. However, as in any abstract concept it is obvious that beyond...
View ArticleUnquantifiable impact of Management Consultants
Unquantifiable impact of Management Consultants Essential benefits of any give action in business needs to be quantifiable and identifiable in a meaningful way. Many forms of such quantification may...
View ArticleBasics of Strategic Vision
Strategic vision in general refers to theoretical and overall organizational goals which are formulated by decision makers of a given organization in order to enhance uniform and coherent practical...
View ArticleValue Chain Analysis
Value Chain Analysis Value Chain Analysis refers essentially to the differentiation between a given commercial organization in comparison to its competitors. The differentiation can and should be...
View ArticleOutsourcing
Outsourcing in essence refers to elimination or reduction of particular tasks internally in exchange for price reduction by external party for the same or better quality and quantity of tasks. Such...
View ArticleGlobal Competition
The recent two decades have proven to be one of the rather significant development periods in commerce. Innovations such as World Wide Web, eCommerce, electronic innovations in hardware as well as...
View ArticleStaffing Priorities
Human resources effectiveness and efficiency in general as well as its specific tasks which includes managerial and frontline worker staffing, will depend mainly on organizational strategic vision and...
View ArticleOrganizational Culture
The fundamental basics of any organization are inherently influencing factors in the outcome of organizational planning, actions and ultimately results. It is not too ambitious to suggest that the...
View ArticleFive Years Ahead
Five years ahead. The online world has rather an unpredictable historical pattern. From personal computers to online ecommerce has created an environment which virtually eliminates accurate...
View ArticleSmall or Large
Management Consultants and management consulting firms have a tendency to formulate their own successful approach based on fundamental principals of business equally known to everybody. It is rather...
View Article